Charm Voice's brand mission and heritage
Charm Voice originating in the UK, Charm Voice upholds a commitment to excellence, tradition, and consistent quality in perfume making. Each fragrance is unique and undergoes rigorous safety assessments to meet FDA and EU cosmetic regulations. The brand prioritizes consumer and environmental safety, adhering to international standards (IFRA).
Our mission is to enhance lives by offering fragrances that evoke inner peace and redefine the perfume experience, integrating scent into everyday living.
The history and inheritance of incense art
Charm Voice introduces "Charm Voice Santalwood," inspired by the misty mountains of Yongchun County, Fujian Province, China—a town known as the "Fragrance Capital." This region has preserved a centuries-old secret art of incense-making. Since the 13th century, when Arab merchants brought exotic spices along the Maritime Silk Road to Quanzhou, the "First Major Port of the East," these spices blended with local traditions. The descendants of these merchants, the Pu family, settled in Yongchun and combined bamboo craftsmanship with incense-making, creating the unique "Yongchun Bamboo Incense." Today, this tradition is recognized by UNESCO as an Intangible Cultural Heritage. Incense makers still follow ancient rituals like "Throwing Fragrant Flowers," where bundles of incense are tossed into the air to bloom in the sunlight.
The Essence of Urban Zen and Soulful Heritage
Urban Zen Redefined For city dwellers seeking tranquility amidst chaos, sandalwood embodies "Urban Zen"—a harmony of chaos and calm. Picture a New Yorker pausing between skyscrapers to take a deep breath of serenity, or a Los Angeles-based yoga practitioner grounding herself with a borderless fragrance. This is the balance Charm Voice advocates—honoring Yongchun artisans who meticulously select each bamboo sliver while embracing minimalist, eco-friendly design for today's global citizens.The Fragrance of a Soul Journey Wearing sandalwood carries the legacy of Yongchun—a story of resilience, craftsmanship, and cross-cultural exchange. As masters say, "The finest scent isn't smelled but felt." Let it be your silent companion to refocus, one breath and one moment at a time.
Pure Ingredients & Timeless Craftsmanship
Pure Ingredients for a Sustainable Fragrance
To ensure our perfumes are sustainable, effective, and functional, we use pristine organic extracts. All our product formulations are vegan and cruelty-free, free from parabens, phthalates, carcinogens, EDTA, fillers, and animal byproducts. Each ingredient is carefully selected to guarantee purity and safety, while being kind to the planet.Our packaging materials adhere to the highest environmental standards. Whenever possible, we use recyclable and reusable packaging solutions. By minimizing waste and prioritizing sustainable practices, we aim to reduce our ecological footprint. Every purchase supports the preservation of intangible cultural heritage. Through the ritualistic artistry of incense making, we blend sandalwood with the concept of "Urban Zen," resonating with Western consumers' desire for mental well-being and emotional depth.